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Web Survey Bibliography

Title How not to kill the goose that lays the golden egg A new approach to incentives in online access panels
Year 2006
Access date 09.07.2007
Abstract

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response. It reviews and contextualises the history of psychology and explains in brief the self determination theory. An experiment to measure motivation is described and its potential use is discussed.

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Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography - 2006 (98)

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